Search Engine Optimization (SEO) Puts your website in front of people who are searching for what you have to offer. InnerNet Sales client, "Morning Star Publishing" exampled above, comes up on the first page in YAHOO! (and other search engines) when people are searching for various kinds of poetry. Included in their excellent organic search engine rankings is their #1 position when searched under "poetry christian." This ranking has increased the volume and quality of traffic to their website by several hundred percent per month.

Organic Search versus Pay Per Click (PPC) (also known as Adwords or Sponsored Links.) The listings on the right hand column of the search engine returns are PPC ads or Sponsored links. These are ads that people (or businesses) pay Google to list. The way it works is that customers bid with Google on certain keywords, setting a price limit on how much they are willing to pay each time someone clicks on the ad. Having your Sponsored Ad on the first page of returns under certain keywords is determined by how much you are willing to pay per click. In some industries, such as with "Attorneys" there is a lot of competition with sponsored ads. For this reason, some Attorneys would need a budget of around $7000 per month in order to have their ad come up on the top of the list.

PPC Advertising can be an excellent way to gain qualified prospects for your business. The advantage of PPC is that given the right bid amount (if you are willing to pay enough per click) you can beat out your competition and your Ad can appear INSTANTLY on the first page of returns, at the top of the page, under specific keywords or phrases. PPC Advertising can garner much faster and more immediate results than "Organic Search."

With "Organic Search" it can take 3-6 months before your web pages surface towards the top of the search engine returns. This is due to the fact that the search engine spider robots can take time to catalog your new pages once submitted and assign a rank to them based on their latest "algorithms." "Algorithms" are the set of criteria used by the search engines to determine what the rank of your web pages will be. This criteria is complicated, unavailable to know in full and changes frequently. Algorithms also vary from search engine to search engine, so what works for one, may not work to establish rank in another.

There are certain, specific standards that seem to enhance the organic search engine rank of pages quite consistently.
Some of these include: The use of lucrative keyphrases in and throughout the content of your web page (lucrative keyphrases are words and phrases that people are using to type into search engines to find your products and services). The amount of "backlinks" your web pages have. (these are links to your web pages found on other websites) and the longevity of your pages can make a difference too: (how long the page has been up).